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About an Active Life Coach Membership

Most movement limitations are easy to identify and correct.

But only if you know what you’re doing.

Good news!

We have a simple system for gym owners and coaches to identify potentially dangerous issues, modify workouts and correct limitations.

It’s our Active Life Coach Membership.

An Active Life Gym/Coach Membership includes:

  • A Team of 10 Coaches. Each with full access.
  • Access to all Bulletproof Programs.
  • Access to all Corrective Action Programs.
  • Each Coach can assign 1 Bulletproof or Corrective Action Program to 50 Athletes for no charge.
  • Access to Coach Training Tools and Classes.
  • Access to Strength Balance Assessments: Upper and Lower Body.
  • Access to Flexibility Mobility Assessments: Upper and Lower Body.
  • Resources to help you add Active Life to your programming.
  • Access to the Active Life Coaches by email and a closed Facebook Group.

Why Train Coaches?

Athletes shouldn’t miss time for injuries easily prevented with basic assessments and corrections.

Active Life Coach training will teach you to:

  1. properly assess and correct flexibility and mobility limitations
  2. introduce strength balance testing to your athlete population
  3. use unilateral and body weight movements to get your athletes moving and feeling better
  4. Keep your athletes healthy, happy and training at your gym

You have no clue how much value you add. We implemented the assessments and principles from your workshop and it totally separated us from a regular CrossFit Box. The feedback from drop ins is the biggest sign. They walk away raving about our gym now!

CrossFit East 10

The Training

Learn a systematic approach to flexibility, mobility and strength balance assessment to keep your athletes healthy, happy and training at your gym.

Active Life Coach Members Learn:

  1. How to complete the Active Life Lower and Upper Body Assessments (more info)
  2. When and why to use the assessments (more info)
  3. How to modify workouts based on assessment results (more info)
  4. How to use the website to program corrective action for your athletes (more info)
  5. How to use the Active Life Assessments to increase revenue (and happiness) at your gym (more info)

1. The Assessments

The Upper and Lower Body Assessments test flexibility, mobility and strength balance to identify limitation, imbalance and weakness.

Flexibility and Mobility Tests

An experienced Active Life Coach can assess flexibility and mobility in less than 5 minutes.

Our assessment provides critical movement information to your athletes quickly and in a way they can understand.

  1. Ankle Dorsiflexion
  2. Knee range of motion in 2 positions
  3. Hip range of motion in 2 positions
  4. Shoulder Abduction
  5. Shoulder Flexion
  6. Wrist range of motion

Strength Balance
Our Strength Balance Assessment quickly identifies imbalances your athletes can correct to reduce risk of injury and improve performance.

  1. Front to back
  2. Left to Right
  3. Unilateral to Bilateral

“Want to build trust with an athlete? Help them squat down to pick up their kid without knee pain.” – Dr. Sean Pastuch

2. When and why to use the assessments

Every athlete at your gym should complete the upper and lower body assessments during your new client in processing and then:

  • 60 and 120 days after their initial assessment
  • Every 6 months thereafter
  • If they develop pain, pinching, limited mobility or hit a training plateau

Flexibility, mobility and strength balance are more important to long term performance than establishing a Fran time or increasing a squat PR. Unfortunately most coaches concern themselves only with increasing current output without considering the sustainability of movement.

By regularly measuring and correcting flexibility, mobility and strength balance you’re building a sustainable base of customers who appreciate a long term approach to fitness.

3. How to modify workouts based on assessment results

Should an athlete who can’t touch their toes deadlift? Should they squat?

Should an athlete who can’t get their left arm overhead without pain clean & jerk? Should they do pull-ups?

What if their left arm is significantly stronger than their right?

We teach you simple ways to modify workouts for athletes with movement and strength balance issues so they can continue training while eliminating potentially dangerous weaknesses.

4. How to use the website to program corrective action for your athletes

All the information you need to program effective corrective action is available and easily accessible in the Coach Training portion of our website.

We design corrective action programming to:

  1. fit easily into a normal class workout
  2. be easy for your athlete to understand

Key word = easy. Our objective is for the website to act as an assistant coach who doesn’t eat much and never takes a day off.

5. How to use the Active Life Assessments to increase revenue (and happiness) at your gym

The key to building an amazing business is money.

Equipment costs money. Traveling to events costs money. Continuing education, a larger space, a second, third and forth location…they all cost money.

There are 2 ways to increase revenue:

  1. Earn more from each customer you have
  2. Get more customers

Our primary focus is to increase lifetime value of your customer base by:

  1. decreasing cancellations due to injury
  2. increasing loyalty by building trust
  3. offering 1 on 1 and group assessments for an additional fee

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